A Decision That Involves You
I told a member of Meraki Mastermind how many people are on my newsletter, and he was surprised. Maybe you’d be, too.
As of this email, my list size is 1,260.
1,260 won’t get me any book deals. However, with a 57% average open rate, I can reach over 718 people.
Think about walking into an auditorium of 700. That’s a big audience!
It also allows me to make a comfortable living, as I can share my offers and know that people will see them.
(In comparison, whenever you promote something on Instagram, it gets seen by a fraction of your followers.)
A part of the mission of Meraki Mastermind is the concept of Slow, Juicy Growth.
Well, I have something to admit to you.
I got impatient and almost contradicted my Slow Juicy Growth mantra.
Although it’s worked, I thought, “Come on—I’ve been doing this for nine years! Something should be picking up by now.”
I saw other successful people in my industry running ads, so I thought maybe I would do that.
I spoke with someone who would run ads for my free course, Meditation Script Mastery. I tried setting it up but kept hitting problems he had never seen before.
This issue delayed us for weeks. Then, on a retreat, it hit me—maybe the problems are telling me not to do this.
I consider writing this email like talking to a friend in my living room.
I asked myself, “Do I want thousands of new people entering my home? How will that change how I communicate?”
I have a nice fire burning. If I throw gasoline on the flame, who knows what will happen.
The thought grounded me back and made me realize that maybe I should take my own medicine.
I’m writing to tell you I am continuing my philosophy of slow juicy growth and choosing not to run ads.
I will continue to cultivate this newsletter and trust the timing of its unfolding.
Things can change, but I am relieved to slow down and work on creating great content.
Word of mouth is the best marketing.
If you get any value from these letters, please share my blog with someone you know and encourage them to sign up.
If you know any meditation teachers or coaches, share with them Meditation Script Mastery to help their creative inspiration.
But most of all, if you enjoy me popping in your inbox, send me an email and let me know. Connecting with you means so much to me.
Thanks for joining me in my home.